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Add even greater power, flexibility and marketing value with our premium e-coupons. Powered with bar codes, QR Codes and analytics, a single premium e-coupon effectively provides both the flexibility to be used simultaneously in a variety of marketing formats as well as the power to track and report viewership data across these formats. Because these are e-coupons, they're delivered, stored and redeemed electronically on smartphones, tablets and other mobile devices. Today, Mobile is the most effective and efficient way to reach, engage and market to virtually everyone within both your entire Boston local market base as well as the global marketplace. Deploy our Premium e-Coupons to maximize the benefits and value of e-coupon mobile marketing.
Redeem and track e-coupon usage by including a bar code as part of your e-coupon. Integrated with your POS system, bar codes makes it easier for City of Boston local merchants to process and track e-coupon redemptions both individually and as part of a marketing campaign. Supported bar code types include UPC/EAN and INT 25. Use bar codes with individual e-coupons (Premium e-Coupons) or in a grouping of e-coupons as part of a business-exclusive, 12-Ad Premium e-coupon circular spread in BOSTON LOCAL, the 100% Mobile marketing, communication and engagement vehicle of The Boston Directory.
How do you link your e-coupons with your Boston local newspaper, in-store sales ads and displays, flyers or other print media marketing assets? Easy. Simply link a QR Code to your e-coupon, then add this QR Code to your desired print media. Each time either your City of Boston local or global customer/client base scan the e-coupon's QR Code, it will open the actual e-coupon right on the user's mobile device. Want to add it to your website? OK. Just place the QR Code and/or a direct link to your site. This offers additional e-coupon marketing opportunities and branding flexibility. Publish an e-zine or perform email marketing? Even better. You can easily add the actual e-coupon, the Premium e-Coupon's QR Code or both to your e-zine and email marketing efforts to further expand the reach of your marketing 'opportunity'.
Analytics are a great way for you to study the strength of your e-coupon marketing efforts. Not only can you, using bar codes, easily track e-coupon redemptions, for a minimal additional fee, you can also receive periodic tracking data of both viewers and unique viewers of your Premium e-coupon campaigns regardless of source. This information, combined with POS and other redemption data, offers a unique, cost-effective life-cycle analysis of your e-coupon assets.
Partnering with The Boston Directory, you can work smarter, more efficiently and effectively. You can "have your cake, and eat theirs too"... minus the 'huge weekly investment'. Because BOSTON LOCAL (The Boston Directory) is a complete, 100% mobile marketing, communication and engagement platform, your premium coupon campaigns become very powerful and flexible e-coupon campaigns.