PREMIUM E-COUPONS

Your Competitors Have Proven It!

COUPONS WORK!
Decades of Success in Garnering Increased Brand Exposure and Consumer Interactions Among the Boston Local Consumer Market For Boston Local Business Competitors

  • Thousands Spent Each Week
  • Decades of Annual Consistent Coupon Marketing Investment
  • Tens of Thousands in Annual Boston Consumer-Based, Coupon-Related Sales Outside of Boston

The Boston Directory Has Proven It!

E-COUPONS CAN WORK FOR YOU!
Maximizing Various and Multiple Social Engagement Channels to Effectively Reach and Engage Over 90% of Today's Boston Local Consumer Market 24 Hours a Day, 7 Days a Week... No Matter Where They Are!

 

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  • Works in Alignment With Today's (SoLoMo) Consumer Lifestyle
  • Over 10x Higher Redemption Rate Than Paper Coupons
  • Reach & Engage Consumers 24x7
    No Matter Where They Are
  • We Do The Work (E-Coupon Design, Production and Distribution) For You!
  • E-Coupon Directly Linked to Your Social-Engagement Channels
  • Greatest Reach, Highest ROI, Deepest Market Penetration, Lowest Cost

Today's Consumer Lifestyle Expects It!

PREMIUM E-COUPONS... EVEN BETTER!
Used Simultaneously in Multiple Marketing Channels Offer Ultimate Flexibility, Consumer Reach, Market Penetration and ROI Value All Day... Every Day!

  • Engage Simultaneously Online (Web/Mobile Site, Apps, Social Media) & Offline (Print Ads, In-Store Ads, Flyers, Hand-outs, Banners, etc.)
  • Measure Actual E-Coupon Viewership
  • Premium E-Coupons are Placed Right On the Smartphone or Tablet 24x7 Regardless of the Source Channel
  • Allow Consumers & Business Easy and Convenient E-Coupon Redemption
  • Combine With POS Data for Complete End-to-End Campaign Analysis
Add even greater power, flexibility and marketing value with our premium e-coupons. Powered with bar codes, QR Codes and analytics, a single premium e-coupon effectively  provides both the flexibility to be used simultaneously in a variety of marketing formats as well as the power to track and report viewership data across these formats. Because these are e-coupons, they're delivered, stored and redeemed electronically on smartphones, tablets and other mobile devices. Today, Mobile is the most effective and efficient way to reach, engage and market to virtually everyone within both your entire Boston local market base as well as the global marketplace. Deploy our Premium e-Coupons to maximize the benefits and value of e-coupon mobile marketing.

Bar Codes

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Redeem and track e-coupon usage by including a bar code as part of your e-coupon. Integrated with your POS system, bar codes makes it easier for City of Boston local merchants to process and track e-coupon redemptions both individually and as part of a marketing campaign. Supported bar code types include UPC/EAN and INT 25. Use bar codes with individual e-coupons (Premium e-Coupons) or in a grouping of e-coupons as part of a business-exclusive, 12-Ad Premium e-coupon circular spread in BOSTON LOCAL, the 100% Mobile marketing, communication and engagement vehicle of The Boston Directory.

QR Codes

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How do you link your e-coupons with your Boston local newspaper, in-store sales ads and displays, flyers or other print media marketing assets? Easy. Simply link a QR Code to your e-coupon, then add this QR Code to your desired print media. Each time either your City of Boston local or global customer/client base scan the e-coupon's QR Code, it will open the actual e-coupon right on the user's mobile device. Want to add it to your website? OK. Just place the QR Code and/or a direct link to your site. This offers additional e-coupon marketing opportunities and branding flexibility. Publish an e-zine or perform email marketing? Even better. You can easily add the actual e-coupon, the Premium e-Coupon's QR Code or both to your e-zine and email marketing efforts to further expand the reach of your marketing 'opportunity'.

Viewership Analytics

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Analytics are a great way for you to study the strength of your e-coupon marketing efforts.  Not only can you, using bar codes, easily track e-coupon redemptions, for a minimal additional fee, you can also receive periodic tracking data of both viewers and unique viewers of your Premium e-coupon campaigns regardless of source. This information, combined with POS and other redemption data, offers a unique, cost-effective life-cycle analysis of your e-coupon  assets.
























































































































Partnering with The Boston Directory, you can work smarter, more efficiently and effectively. You can "have your cake, and eat theirs too"... minus the 'huge weekly investment'. Because BOSTON LOCAL (The Boston Directory) is a complete, 100% mobile marketing, communication and engagement platform, your premium coupon campaigns become very powerful and flexible e-coupon campaigns.