UTILIZE THE SAME MARKETING TOOLS AS YOUR MAJOR COMPETITORS... ONLY MORE EFFICIENTLY & COST-EFFECTIVELY!
  • HOME
    • About Boston Local
    • Boston Local Consumer Market
    • Terms Of Service
    • Privacy Policy
    • Contact Us
  • LOCAL MARKETING TOOLS
    • Marketing AD Page>
      • BIG Page
      • MULTI-LINGUAL Page
      • INTERACTIVE Page
      • SOCIALLY-ACTIVE Page
    • Coupons>
      • Coupon Design
      • Coupon Production
      • Coupon Distribution
      • Premium Coupons
    • Coupon Circulars
    • In-Store Sales Circulars
    • Loyalty Cards
  • BENEFITS
    • Business Owner Benefits>
      • General Benefits
      • Coupon Benefits
      • Circular Benefits
    • Consumer Benefits>
      • eCoupons
      • eCirculars
  • PUBLIC TOOLS
    • Car Finder
    • Travel Info
    • Events
  • GETTING STARTED
    • SIGN-UP FORM
    • Mobile Directory Pages>
      • Mobile Directory Page Svcs.
    • Marketing Incentives
    • Additional Mobile Services
    • Discount Packages>
      • Introductory Packages
      • 360 Mobile Challenge>
        • Mobile Challenge (Eateries)
        • Mobile Challenge (Personal)
        • 360 MOBILE CHALLENGE SIGN-UP FORM

Fully-Branded, Social-Connected
Exclusive Marketing Page

Picture

Coupons

Mobile coupon on an Apple iPhone

Coupon Circulars

Picture

Loyalty Cards

Mobile Loyalty Card on an HTC Evo Smartphone

Sales Circulars

Picture

Picture

BE FOUND... Whenever... Wherever

Picture
I Shop Every Day, Anytime and From Anywhere. If I Am Mobile and You Are Not, How Can I Find You When I Want or Need You?  How Can You Effectively Reach Me Wherever I Am If You're Not Reaching Out To Me Wherever I Am?
The plain fact is that considering, according to various industry experts, that over 90% of the U.S. population (15-59) owns an active mobile device, it stands to reason that likewise well over 90% of your entire Boston local consumer market is currently mobile. This means that City of Boston local business community has a daily Boston local mobile consumer market base of over 900,000.

There are currently more 'active' mobile devices in the U.S. than the entire U.S. population.
Picture
Together, our Boston Local Mobile Apps and Mobile Website empowers both your Marketing Page Messages (ADs) and every one of your Marketing Incentives upon virtually every smartphone, tablet, current portable gaming device, iPod Touch device, even every web-enabled feature phone 24 hours a day, 7 days a week... no matter where in the world it is. (Just in... now includes Nook HD)
So no matter where your Boston local or global consumer market happens to be, your Marketing Messages (ADs) and every one of your Marketing Incentives (coupons, customer loyalty cards, coupon circulars and in-store sales circulars) remain fully active, available and accessible to 100% of the Boston Local Mobile Consumer Market and the over 5.2 billion global consumer market. With The Boston Directory, you'll conveniently and easily
BE FOUND!

DELIVER YOUR MESSAGE... Everywhere...

Picture
What Good Is a Marketing Message or Marketing Incentive If Placed Where Virtually Your Entire Boston Local Consumer Market Will Not Find It... Because Virtually Your Entire Boston Consumer Market Isn't There?
Today, how you choose to deliver your branded messages, coupons, customer loyalty cards, coupon circulars and in-store sales circulars is equally as crucial as the messages and incentives themselves. Like your global mobile consumer market of over 5.2 billion, your 900,000+ Boston local mobile consumer market consists of people virtually always in motion... on the move. As such, in order to obtain the greatest reach, deepest penetration and highest ROI value of your branded marketing page messages while ensuring the maximum delivery and sharing opportunities of your coupons, customer loyalty cards, coupon circulars and in-store sales circular incentives, the delivery vehicle must also align itself with the perpetual motion of today's consumer lifestyle... MOBILE!

According to Forrester Research, during 2012 over $210 Billion in online sales while over 50% ($1,2 Trillion+) in total U.S. retail sales were "influenced" by the web, most of which via mobile.
Because we typically are, at any given time throughout any 24-hour period, no more than 3 feet from our mobile device, it stands to reason that mobile offers the greatest opportunities for Boston local merchants to deliver their branded marketing page messages as well as their branded coupons, in-store sales circulars, customer loyalty cards and coupon circular incentives.  BOSTON LOCAL, Boston's only social-interactive, mobile marketing and customer engagement vehicle, local search engine and environment designed exclusively to help the entire Boston local business community to DELIVER MARKETING MESSAGES AND INCENTIVES... efficiently, cost-effectively.

ENGAGE... Interactively

Picture
To Want Me Is To Reach Me...
To Reach Me Is To Know Me...
To Know Me Is To Interact With Me...
To Interact With Me Is To Engage Me...
To Engage Me Is To Build A Relationship With Me...
An Established Relationship With Me Can Earn You Trust...
Trust Can Gain You Access To You My Social Networks... My Social Networks Can Earn You More Customers!
With over 98% of the entire U.S. 15-59 population active on at least five (5) circles of influence or interactive networks (family, friends, co-workers, peers, online social) and over 70% active on at least two online social networks, the power of ONE is more important to a Boston local business today than it has ever been in the past. The pervasiveness and combined opportunities of SoLoMo, or Social-Local-Mobile, has defined the framework of today's global consumer lifestyle. 

In 2013:
Over 52% of All Businesses on Facebook Found a Customer Through Facebook.
Over 45% of All Businesses on LinkedIn Found a Customer on LinkedIn.
Over 36% of All Businesses On Twitter Have Found a Customer on Twitter.
Over 70% of Consumers Trust Brand Recommendations From Friends
Over 50% of Consumers Use Social Media to Help Make Purchase Decisions
As humans, it is our natural propensity to interact socially with others.  Social media platforms such as Facebook, Twitter and LinkedIn both expand our social networks of influence among 'friends', 'followers', 'communities', 'circles',  etc. This is same social media you should be using to promote your messages and incentives while engaging your Boston local and global consumer.  Thoughout all of our relationships, it's those close relationships that we tend to hold onto, depend upon and cherish the most. We trust them, influence them and are influenced by them, we follow and hangout with them and we support them. For the Boston local business community, the same is true with regards to the closeness, trust and dependability of their Boston Local consumer market; their Local platform. After all, it's where Boston local businesses derive over 80% of their total business and profit sustainability. With today's consumer, the Mobile platform removes any distance between relationships bringing the various networks even closer together. It expands and extends the reach of relationships; removing any and all barriers to sharing and communication. 
In 2013, SoLoMo will play a role in every multi-channel campaign that aims to reach customers before, during, and after a hotel booking or conversion for greater impact and customer retention.
Nike Case Study:
Nike was willing to revamp their organization and redirect their marketing budgets to transform their brand in order to stay relevant. The power of SoLoMo is a compelling consumer experience achieved through relevance not interruption.
The global pervasiveness of mobile as an interactive communication and productivity environment proves this beyond any doubt. Mobile affords the Boston local business community the greatest opportunity, not only to effectively reach their million+  Boston local consumer market individually yet simultaneously, but also to reach even  further inside the personal, interactive networks of each individual Boston local consumer. Advantaged correctly, mobile, as a platform, represents the medium positioned to connect your Boston local business brand with The Boston local consumer market, their social connections, and the global consumer market along with their social communities. The BOSTON LOCAL Apps and Mobile Websites presents the only complete, 100% Mobile integrated, social-interactive, mobile  marketing solution that is "exclusive" to the Boston local business community. It is the only vehicle and service of it kind to date that positions every City of Boston local business to align its marketing with the combined opportunities of SoLoMo (SOcial-LOcal-MObile); the definitive foundation of today's local and global consumer lifestyle.

Picture
- Click -














































Picture







































Picture


Picture
Boston Local Icon
Get Boston Local On Your Mobile Device
Picture
  • Discount Packages
  • Terms of Service
  • Privacy Policy
  • Contact Us
  • Get Started
  • Coupons
  • Loyalty Cards
  • Coupon Circulars
  • Premium Coupons
  • In-Store Sales Circulars

    Receive E-Mail Updates

Yes

© 2012 The Boston Directory