E-COUPONS
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E-COUPONS
Delivered, Stored and REDEEMED Right On Your Smartphone!
... or Tablet, iPod Touch Device, Most Web-Enabled Portable Gaming Devices and Feature Phones
24 Hours a Day... 7 Days a Week
COUPONS
Coupons have always been considered the easiest and most cost-effective local marketing incentive available. A hugely flexible marketing tool, coupons provide the greatest singularly consistent method with which to both communicate awareness of your Boston local business brand and encourage engagement and trade opportunities among your City of Boston local consumer market.
Both major competitors as well as small, non-Boston local businesses frequently spend hundreds, thousands to tens of thousands of dollars (some weekly) in design, production and distribution costs to deliver their coupons into the mailboxes, local newspapers and email boxes of millions of your City of Boston local consumer market. Whether self-designed with a computer application, an online solution or designed by a graphics artist, the time and material costs associated with designing and professionally-appealing company-branded coupons. These high costs present a major barrier for the vast majority of the Boston local business community to implementing and sustaining a cost-effective, high-value coupon strategy. By eliminating these and other major barriers, The Boston Directory affords every Boston local business the abilities and tools to confidently and cost-effectively design the professionally-appealing company-branded coupons that would attract and engage their Boston local consumer market. How can The Boston Directory help you save coupon design costs? The Boston Directory will design (create) coupons for your Boston local business. You provide the coupon assets (text, graphics, etc.) or we can provide those too. You communicate your coupon request. From there, We Do The Work! The Boston business owner benefits by saving time and the high cost. THE POWER OF E-COUPONS
E-Coupons take your old, standard coupons and, fueled by the internet and mobile web, gives them a new 'packaging' as an electronic or "E", as in e-coupon. The results are e-coupons; empowered with the capability to reach throughout the entire Boston local consumer market and beyond. E-coupons follow the "One-To-Many" production concept. A single e-coupon can be simultaneously deployed into many different platforms and environments. Additionally, that same e-coupon can be viewed on and made available to an unlimited number of devices and device types both simultaneously and at multiple times. This 'e-ability' leads to a relatively low cost of production and reproduction.
Can The Boston Directory help you save on e-coupon production costs? Yes We Can... Yes We Do! After designing your coupons (Because E-coupons serve you the best; we only provide you the best... e-coupons!) The Boston Directory will enhance your design to produce for your City of Boston local business, a full-color, professionally-engaging e-coupon that's fully-branded to your Boston local business. The end result would be an e-coupon, in full alignment with today's consumer lifestyle, ready to raise awareness of your Boston local business brand while effectively encouraging interactive engagement (the purchase of products and/or services) with your business. Remember, We Do The Work! The Boston business owner benefits by saving both time and high production costs while marketing more effectively. MARKET LIKE THE 'BIGS'
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Now, finally consider the ROI value of that distribution method's ability to effectively and individually reach and socially engage your Boston local consumer market 24 hours a day, 7 days a week no matter where they are they are in today's mobile-optimized consumer style... SoLoMo.
Now that we've designed and produced your e-coupons, The Boston Directory will:
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Post Your E-Coupon to One or Both 'Coupon Sections' of The Boston Directory Apps and Mobile Website, BOSTON LOCAL.
BOSTON LOCAL is 100% Mobile. A Mobile Marketing Vehicle and Local Search Engine allowing over 90% of your entire Boston Local Consumer Market, from virtually anywhere, to effectively locate and engage both your business brand and its marketing assets 24 hours a day, 7 days a week; in alignment with today's consumer lifestyle. |
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Integrate Your Brand's Social Media Engagement Assets With Your BOSTON LOCAL Apps & Mobile Website E-Coupons.
Because BOSTON LOCAL is fully social media-enabled, anyone from virtually anywhere can engage your business brand's on each of your social media channels directly from within your dedicated e-coupon page. One-stop convenience for your entire Boston local social media consumers, the entire global social media consumer market AND throughout each consumer-type's various social circles of influence. |
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Enable Expansion of Your Brand's E-Coupons Into Other Communication and Distribution Channels.
Though the global consumer market, including the Boston local consumer market is Social-Local-Mobile (SoLoMo), not all subscribe to either the same communications or distribution channels. Beside BOSTON LOCAL, The Boston Directory expands your e-coupons to your brand's website(s), blogs, mobile websites, other social media connections, even print media assets. If any of your internet, mobile or social media assets are managed by either The Boston Directory, any of our sister service organizations or partners, We Do The Work for you! We'll post your e-coupons to your other communications and/or distribution assets for you. |
Over 90% of the global consumer market, including the Boston local consumer market is highly-personalized (I Want What I Want...), mobile-centric (At My Fingertips...), always-available (24 hours a day, 7 days a week), location-independent (From Wherever I Am...) and social-engaged (To Reach and Market To Me AND My Social 'Connections'...); defining traits of both today's global consumer lifestyle and BOSTON LOCAL.
From websites, to mobile sites, print media, social media, to the 'coupon sections' of our BOSTON LOCAL Apps and Mobile Website, the low-cost distribution of e-coupons, especially those created via The Boston Directory, can greatly assist to simultaneously maximize the distribution, reach, penetration and value potential of your Boston local business brand's e-coupons.
- REACH MORE of Your Global Consumer Market
- PENETRATE MORE of Your Boston Local Consumer Market
- ACHIEVE HIGHER Marketing Value AND ROI
- MARKET SMARTER; Aligned With Today's Consumer Lifestyle
- ACHIEVE it All at The Lowest Cost