The Boston Local Consumer Market
For over 95% of the Boston local business community, at least 80% of their daily income and profits are derived directly from the Boston Local Consumer Market. Though the lifeblood of the Boston local business, many don't realize the full magnitude of neither the size nor potential daily profit value of the Boston local neighborhoods. Rest assured, that the majority of the big box, corporate and out-of-town competitors of the Boston local business community understands both none too well.
These realizations alone make the Boston local neighborhood consumer market enough of a target-rich environment to provide sound business reasoning and justification for Boston local business competitors to spend:
If we were to first consider the size of the Boston local consumer market:
Over     625,000 Residents
Over     375,000 Commuters to work
Over       50,000 College students
Over       65,000 Daily visitors*
Over  1,115,000 Daily City of Boston Local Consumer Market
Then consider the size of the Boston local mobile consumer market:
1,115,000+ Daily City of Boston Local Consumer Market
x 90%+ of the Boston Local Consumer Market IS MOBILE!**
1,003,500+ Daily City of Boston Local MOBILE Consumer Market
We can now consider the potential 24x7 market reach or Boston Local Consumer Market Penetration of 100% Mobile - The Boston Directory:
x 100%  The Boston Directory Can Reach Virtually EVERY Mobile Device - 24x7!
1,003,500+ Your Business Ads, Coupons, Coupon & Sales Circulars, and Other                   Marketing Messages Can Reach Over Million Local Consumers
All Day... Every Day - No Matter Where They Are!
Daily visitors to Boston local businesses, offices, historic and cultural sites.
As over 90% of the entire U.S.> population (ages 15-59) is MOBILE; it would also suggest the same in a major consumer market such as the Boston Local Consumer Market.