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MARKETING AD PAGES
INTERACT... ESTABLISH RELATIONSHIPS
Interactive communication is a key attribute to effectively and successfully reach and reach out to today's consumer lifestyle. Gone are the days of monaural, one-way communication (you, the City of Boston local businessperson speaks; your Boston local customer market simply listens and obey). Today's consumer requires that those Boston local merchants who expects their business to actually work for it by engaging them interactively; whether face-to-face, text messaging, email or even through one or many of the various social-media channels (where 98% of us today actively engage). Today's consumer lifestyle is one of 24-hour, anytime, whenever... wherever access to information, products and services (yes, today's consumers shop any time and at all times throughout the entire day... every day). This presents a massive task for today's Boston local businesses. Not only must Boston local business owner position themselves to interactively engage their Boston local consumer market; they must also provide and ensure some form of 'anytime' interactive engagement. Also, thanks to mobile, that interactive engagement must be available 24 hours a day, 7 days a week whenever your Boston local customer and client base wants it and from wherever they happen to be; which can be virtually anywhere in the world where there's an internet connection to their mobile device.
ON-TARGET FOR HUGE REWARDS
HUGE reward potentials await Boston local business owners who implement operational and organizational changes that align their communications and marketing to today's consumer lifestyle. If fact, HUGE may be an understatement.
For most Boston local businesses today, print media (newspapers, banners, magazine/periodicals, mailers, hand-outs, window signage, etc.) represent the bulk of their advertising/marketing campaigns designed to reach and engage their Boston local consumer market. Is this medium working? Uh... maybe. Is it working efficiently and cost-effectively with today's consumer lifestyle? Absolutely... NOT! Today, the marketing (communications is a crucial marketing 'ingredient' just like advertising) of Boson local businesses must work even harder than it ever had prior to this new lifestyle. Marketing success for the Boston local business today must, among other tasks, increase the business's relevancy and visibility. Its greatest responsibility however is to establish, support and sustain the business brand's connection with its Boston local consumer market. The platform convergence, known as SoLoMo, has now become a defacto descriptive representing today's consumer lifestyle, Implemented and sustained correctly, SoLoMo (Social-MobileMobile) interactions afford the savvy Boston local business owner a 'roadmap' to effectively increase the conversions of today's consumers to new customers to regular customers. What a prize eh? But the 'HUGE' reward comes as a result also of these same SoLoMo interactions. For most Boston local businesses today, print media (newspapers, banners, magazine/periodicals, mailers, hand-outs, window signage, etc.) represent the bulk of their advertising/marketing campaigns designed to reach and engage their Boston local consumer market. Is this medium working? Uh... maybe. Is it working efficiently and cost-effectively with today's consumer lifestyle? Absolutely... NOT! Today, the marketing (communications is a crucial marketing 'ingredient' just like advertising) of Boson local businesses must work even harder than it ever had prior to this new lifestyle. Marketing success for the Boston local business today must, among other tasks, increase the business's relevancy and visibility. Its greatest responsibility however is to establish, support and sustain the business brand's connection with its Boston local consumer market.
The platform convergence, known as SoLoMo, has now become a defacto descriptive representing today's consumer lifestyle, Implemented and sustained correctly, SoLoMo (Social-Mobile-Mobile) interactions afford the savvy Boston local business owner a 'roadmap' to effectively increase the conversions of today's consumers to new customers to regular customers. What a prize eh? But the 'HUGE' reward comes as a result also of these same SoLoMo interactions.
According to Pew Research, over 98% of the entire U.S. 15-59 population active on at least five (5) circles of influence or interactive networks (family, friends, co-workers, peers, online social) with over 70% of active on at least two online social networks and over 40% active on at least three. Like the rest of the world, most all of us are socially connected. Our circles of influence are greater, larger and more influential than ever before in human history. Within today's consumer lifestyle, our family, friends, followers, circles, peers and other interactive networks trust and eventually shop those brands we talk, like, tweet, blog, message, email about, recommend or 'refer'.
A Few Stats: Social Media, driven by Mobile, is the new Word-Of-Mouth among today's consumer lifestyle. We hold each of our influential networks, especially our online social networks, to be very personal and extremely private to us. For the greater part, both our personal and professional reputations and credibility makes this a requirement. However, social-sharing (i.e. referrals, opinions, views and recommendations) is an extremely huge thing among today's consumer lifestyle. Great customer service, engagement and trust can garner a strong enough relationship with a single customer or 'regular' that the customer may grant your brand access both to and within one, two or maybe even all of her/his private social networks; networks than can easily reach into the thousands. And because your brand has been 'trusted' by that single customer, it's highly likely that your brand is now 'trusted' by virtually every consumer within those social networks. Your brand becomes an accepted and trusted "one of them". Developed and cultivated correctly among them can yield new customers; customers who can now trust you within their private networks. To think... and that's just from ONE Customer! Can you see the HUGE REWARDS Potential Now?
BOSTON LOCAL, The Boston Directory Apps and Mobile Website, is the only marketing medium available exclusively to The City of Boston local business community to date that offers a variety of mobile-optimized 'assets' or 'interpreters' from which you can combine in order to communicate your marketing message(s) effectively to a widely diverse Boston local and global consumer population. Combine text, audio, graphics, multimedia, links to other sources; use different text colors and sizes to accentuate and highlight. Start with the full branding logo of your City of Boston local business then get creative from there. Don't worry so much. Just remember, We Do The Work For You AND you have... BIG Pages.
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The LOW COST You Want Socially Active
Multilingual
GREATEST REACH 
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