THE BOSTON DIRECTORY
The Boston Directory is a Locally-Owned, Locally-Operated Company Whose Primary Focus is the Contiguous Support and Growth of Both the Boston Local Neighborhoods and the Local Boston Business Community Through the Common Benefits of Local Trade. As a Boston Local Business Ourselves, We Actually Live our Mission of a Boston Local Business Supporting the Growth and Sustainability of City of Boston Local Businesses. We Help Boston Local Neighborhood Business Like Ourselves, in Providing a Greatly-Effective, Highly-Efficient, Low-Cost Environment That Affords the Boston Local Business Community the 100% Mobile Environment, Vehicle and Tools With Which to Exclusively and Smartly Reach, Engage and Market to Our 1,000,000+ Daily Boston Local Mobile Consumer Market Base 24 Hours a Day, 7 Days a Week in Full Alignment With Today's Consumer Lifestyle.
Local Business |
Local Search |
Mobile Marketing |
Social Marketing |
Customer Engagement |
The Boston Directory is purposed to Assist the Boston Local Business Community to:
- Begin Laying the Foundation of a Mobile Marketing Strategy to Effectively Reach and Market to both the Growing Boston Business Local and Global Social Markets.
- Begin Recapturing More of Their Boston Local Market That is Lost Each Day to Big-Box, Corporate and/or non-Boston Businesses.
- Begin Reaching Out and Marketing Effectively in Alignment With Today's Socially-Connected, Local-Focused, Mobile-Centric (SoLoMo) Consumer Environment Beginning Within Their Own Boston Local Neighborhood (from which over 80% of their Business Income and Profit Sustainability is Derived).
- Begin Effectively Communicating With Today's Boston Local Consumer Market Cost-Effectively... Smartly!
- Finally Begin Leveraging the Tools Needed to Help Level the Competitive Playing Field.
BOSTON LOCAL
Boston Local, The Boston Directory Apps and The Boston Directory Mobile Website, is a 100% Mobile Local Search Engine, Mobile Marketing Vehicle and Customer Engagement Environment. With Total Ease, Accessibility and Convenience in Mind, Boston Local Uniquely and Exclusively Focuses on the Need of Boston Local Business Community to Effectively and Efficiently Reach, Communicate and Engage the Over 1,000,000 Residents and Daily Visitors That Constitutes Today's Boston Local Consumer Market. Operating in a 100% Mobile Environment, The Boston Directory is Available and Accessible ONLY Within a Mobile Device Environment - Virtually ANY Mobile Device. The Boston Directory Operates in a Variety of Mobile Formats.
Local Business Directory
The Boston Local Mobile Consumer Market Consists of Over 1,000,000 Consumers
BE FOUND 24x7 by Virtually Anyone and Everyone With a Mobile Device
Exclusive, Fully-Branded Marketing Ad Pages Deliver Maximum Visual Recognition
Online Display Ads (Like Our In-Store Sales Circulars) Drive Offline Sales
Online Display Ad ROI is Generally Higher Than Traditional Print Media
Mobile Coupons Have a 10x Higher Redemption Rate Than Paper Coupons
BE FOUND 24x7 by Virtually Anyone and Everyone With a Mobile Device
Exclusive, Fully-Branded Marketing Ad Pages Deliver Maximum Visual Recognition
Online Display Ads (Like Our In-Store Sales Circulars) Drive Offline Sales
Online Display Ad ROI is Generally Higher Than Traditional Print Media
Mobile Coupons Have a 10x Higher Redemption Rate Than Paper Coupons
Consumer Social Marketing Portal
15% of U.S. Total Mobile Internet Time is Spent on Social Network Sites
Over 95% of Businesses Using Social Media Marketing Gain Greater Exposure
Over 98% of the U.S. and Global population are Highly Active on Social Networking
Almost 50% of Global Consumers Use Social Media to Help Make Purchase Decisions
Over 1/3 of the U.S. have recommended a brand they “like” or follow on a social network.
Over 52% of All Businesses on Facebook Have Found a Customer Through Facebook in 2013 Over 45% of All Businesses on LinkedIn Have Found a Customer on LinkedIn in 2013
Over 36% of All Businesses On Twitter Have Found a Customer on Twitter in 2013
The Boston Directory Simultaneously Empowers Both Boston Local Consumers and Global Consumers With Direct 24x7 Access to and Sharability of Your Company's Marketing Ads, Marketing Incentives and Social Channels Whenever They Want You , Need You or Desire to Share (refer) You. Every connection and engagement channel in one consumer-driven, whenever - wherever mobile environment.
Over 95% of Businesses Using Social Media Marketing Gain Greater Exposure
Over 98% of the U.S. and Global population are Highly Active on Social Networking
Almost 50% of Global Consumers Use Social Media to Help Make Purchase Decisions
Over 1/3 of the U.S. have recommended a brand they “like” or follow on a social network.
Over 52% of All Businesses on Facebook Have Found a Customer Through Facebook in 2013 Over 45% of All Businesses on LinkedIn Have Found a Customer on LinkedIn in 2013
Over 36% of All Businesses On Twitter Have Found a Customer on Twitter in 2013
The Boston Directory Simultaneously Empowers Both Boston Local Consumers and Global Consumers With Direct 24x7 Access to and Sharability of Your Company's Marketing Ads, Marketing Incentives and Social Channels Whenever They Want You , Need You or Desire to Share (refer) You. Every connection and engagement channel in one consumer-driven, whenever - wherever mobile environment.
Local Mobile Search Engine
Over 80% of Mobile Local Searchers Are Ready To Buy Within a Hour of the Mobile Search
The Number of Active Mobile Devices Outnumber the Actual U.S. Population
Over 90% of Smartphone Owners Use Their Device for Pre-Shopping Activities
Over 75% of All Purchase Decisions Involve A Smartphone or Tablet
Over 80% of Smartphone Owners are Smartphone Shoppers
Over 90% of Mobile Local Searches Eventually Yields a Sale
Over 80% of All Internet Searches Are Local Searches
Over 80% of the daily income and profits of most City of Boston local businesses are derived directly from the City of Boston Local Consumer Market. With over 90% of them mobile, it becomes even more critical to business sustainability and growth. BOSTON LOCAL best positions your brand in a City of Boston Business-exclusive local mobile search engine.
The Number of Active Mobile Devices Outnumber the Actual U.S. Population
Over 90% of Smartphone Owners Use Their Device for Pre-Shopping Activities
Over 75% of All Purchase Decisions Involve A Smartphone or Tablet
Over 80% of Smartphone Owners are Smartphone Shoppers
Over 90% of Mobile Local Searches Eventually Yields a Sale
Over 80% of All Internet Searches Are Local Searches
Over 80% of the daily income and profits of most City of Boston local businesses are derived directly from the City of Boston Local Consumer Market. With over 90% of them mobile, it becomes even more critical to business sustainability and growth. BOSTON LOCAL best positions your brand in a City of Boston Business-exclusive local mobile search engine.
100% Mobile Marketing Vehicle
During 2012 Over 50% ($1.2 Trillion+) of Total U.S. Retail Sales Were Influenced By Mobile
Over 40% of Smartphone Users Have Redeemed a Mobile Coupon on Their Device
The Number of Active Mobile Devices Outnumber the Actual U.S. Population
Mobile Coupons Have a 10x Higher Redemption Rate Than Paper Coupons
Over 40 Million U.S. consumers Will Use Smartphone Coupons in 2013
79% of Smartphone Users Prefer Coupons on Their Phones
Over 90% of the Entire U.S. Population is Mobile
Don't leave it to either your Boston Local Consumer Market or Global Market to just find your brand in a local mobile search; let them also find your fully branded and redeemable eCoupons and eCirculars within the same100% mobile BOSTON LOCAL environment. Greatest reach, deepest penetration, highest ROI, lowest cost.
Over 40% of Smartphone Users Have Redeemed a Mobile Coupon on Their Device
The Number of Active Mobile Devices Outnumber the Actual U.S. Population
Mobile Coupons Have a 10x Higher Redemption Rate Than Paper Coupons
Over 40 Million U.S. consumers Will Use Smartphone Coupons in 2013
79% of Smartphone Users Prefer Coupons on Their Phones
Over 90% of the Entire U.S. Population is Mobile
Don't leave it to either your Boston Local Consumer Market or Global Market to just find your brand in a local mobile search; let them also find your fully branded and redeemable eCoupons and eCirculars within the same100% mobile BOSTON LOCAL environment. Greatest reach, deepest penetration, highest ROI, lowest cost.
Customer Engagement Environment
70% of Consumers Trust Brand Recommendations From Friends
Higher Levels of Customer Engagement = More Sales = Higher Revenue
A Single Positive Customer Engagement Can Yield Hundreds of New Customers
Each Opportunity to Engage Presents an Opportunity to Establish & Build a Relationship
SoLoMo (Social Local Mobile) Greatly Helps Close the Loop Between Consumers & Merchants
Allowing a Single Point of Engagement With Your Brand is Crucial to Effective Marketing
Successful Engagement in Multiple Channels Strengthens Trust & Credibility
The combined opportunities of mobile platforms like iOS, social networks like Facebook and local commerce This integration of social, local and mobile platforms "We're closing the loop between consumers and merchants."
Social Media is the platform you use to promote your message and engage with your target audience;
Local is your area of focus or relevant proximity; this can be physical or even online.
Mobile is the medium of connection between your brand and its prospects and customers.
Higher Levels of Customer Engagement = More Sales = Higher Revenue
A Single Positive Customer Engagement Can Yield Hundreds of New Customers
Each Opportunity to Engage Presents an Opportunity to Establish & Build a Relationship
SoLoMo (Social Local Mobile) Greatly Helps Close the Loop Between Consumers & Merchants
Allowing a Single Point of Engagement With Your Brand is Crucial to Effective Marketing
Successful Engagement in Multiple Channels Strengthens Trust & Credibility
The combined opportunities of mobile platforms like iOS, social networks like Facebook and local commerce This integration of social, local and mobile platforms "We're closing the loop between consumers and merchants."
Social Media is the platform you use to promote your message and engage with your target audience;
Local is your area of focus or relevant proximity; this can be physical or even online.
Mobile is the medium of connection between your brand and its prospects and customers.
