The plain and basic fact is that well over 90% of your entire Boston local neighborhood customer and client base are mobile. They search mobile, shop mobile, work mobile, socialize mobile and remain 'connected' via mobile 24 hours a day, seven days a week. Today's consumer lifestyle commands "convenience" and instant, interactive functionality whenever, wherever. It also means searching local (Local Search) and shopping local (Shop Local - Buy Local), either near or within there own neighborhoods to acquire the goods and services they want, need and/or desire to share. Today, if your City of Boston local business is neither available nor can be conveniently found in a City of Boston local mobile search, where do you think they'll end up going to get what they want, need or desire to share? As a 100% Mobile Local Search, Social Engagement and Mobile Marketing Environment exclusive to City of Boston local businesses, The Boston Directory empowers your City of Boston local business the "whenever - wherever" convenience to effectively BEFOUND!
DELIVER YOUR MESSAGE... Everywhere...
Reaching today's consumer with your marketing messages and incentives is so very different from reaching the consumers of just a couple of years ago. To effectively reach today's consumer, the Boston local business community must first come to full realization of today's consumers lifestyle. From there, even the smallest of Boston local businesses, must begin to tap into this 'lifestyle' and begin to align its marketing strategy with today's consumer lifestyle.
Today, you, the Boston local business owner, would want to deliver your marketing messages (ADs) in a way that maximizes its reach to as many of your Boston local consumer market as possible. You'd want your various marketing incentives; your coupons, discounts and sales announcements, even your loyalty card programs available to as many of your Boston local consumer market base no matter where they are. You'd also want to utilize the same tools that has proven so successful for your bigger competitors over the decades, that they continue allocating tens of thousands of dollars each week to grab market dollars... YOUR Boston local neighborhood market dollars. Tools such as fully-branded coupons, coupon circulars, even full-color in-store sales circulars produced and mass-distributed, yet accessible and shareable 24x7 whenever wanted or needed. In short - you want fully-branded marketing ad messages, coupons, coupon circulars, customer loyalty cards and even in-store sales circulars at the fingertips of virtually your entire Boston local consumer market all day - every day (whenever... wherever).
Today, you, the Boston local business owner...
... would want to deliver your marketing messages (ADs) in a way that maximizes its reach to as many of your Boston local consumer market as possible.
... want your various marketing incentives; your coupons, discounts and sales announcements, even your loyalty card programs available to as many of your Boston local consumer market base a possible... no matter where they are!
... want to utilize the same tools that has proven so successful for your bigger competitors over the decades; fully-branded coupons, coupon circulars, even full-color in-store sales circulars produced and mass-distributed, yet accessible and shareable 24x7 whenever wanted or needed.
... want each one of your marketing incentives (coupons, loyalty programs, coupon circulars, in-store sales circulars) to visually and functionally communicate: availability, accessibility, convenience and ease-of-use for and environmentally-friendly to both your Boston local consumer market and your business.
... want to realize the potentials of the greatest reach, deepest market penetration, best selection of tools, most-aligned with today's consumer lifestyle, highest value and ROI, best savings at the lowest cost.