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360
Boston Local Neighborhood Businesses
 

360
Mobile Websites
& Local Directory Pages
 
We Ask, Why Is It That...
Over 90% of the ENTIRE U.S. Population (15-59) Owns a Mobile Device.
                                                                                         -Pew Research Center
Over 90% of U.S. Shoppers (Consumers) Look Online FIRST via Their Mobile Device!
                                                                                               -TMP/comScore
Over 90% of All Mobile Local Searches Eventually Result in a Sale.
                                                                                                   -Google/Ipsos
During 2012, Over 50% (1.2 Trillion+) of ALL U.S. Retail Sales Were Influenced By Mobile.
                                                                                          -Forrester Research
Yet, Less Than 10% of Boston Local Businesses Have a Fully-Optimized Mobile Website?

Yet, Over 90% of Boston Local Businesses Can NOT Be Found  in a Mobile Local Search?

Yet, Over 90% of Boston Local Businesses Can't Even REACH Their 1 Million+  Daily Boston Local Consumer Market? (... and Their Market Can't Reach Them!)
Yet, Over 95% of Boston Local Businesses Do NOT Have Even a Mobile Presence?
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MOBILE DIRECTORY PAGE
Establish Your Mobile Presence
  • Mobile Directory and Marketing Platform
  • Marketing Ads Reach Consumers 24x7
  • Reach Virtually Every Mobile Device
  • Configured to Organization's Branding
  • Graphics & Multimedia AD Integration
  • Social Media/Social-Sharing Integration
  • Deliver Sales & Coupon eCirculars*
  • Deliver eCoupons and Loyalty eCards*
  • 1-Touch Access to You Mobile Website
MOBILE WEBSITE
Attract & Acquire Mobile Customers
  • Best Mobile UX (User Experience)
  • Fully-Configured to Organization's Branding
  • Add Graphics, Links, Audio & Multimedia
  • Full Social Media/Social-Sharing Integration
  • Choose Up To 8 Features/Functions*
  • Post eCirculars, eCoupons, Loyalty eCards*
  • Includes One Custom Web-form
  • Full Hosting Included
  • Up To 1hr. per Month of Site Maintenance
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Less Than
$6.00/Day
Less Than
$6.00/Day

THE BOSTON DIRECTORY

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THE BOSTON DIRECTORY is a Boston Local Neighborhood Business Exclusively Assisting Boston Local Neighborhood Businesses to Effectively Harness the Power, Reach, and Value of Mobile to Exclusively, Competitively and Smartly Reach, Engage and Market to Our 1 Million+ Daily City of Boston Local Mobile Consumer Market Base 24 Hours a Day, 7 Days a Week in Full Alignment With Today's Consumer Lifestyle... Virtually No Matter Where on Earth They Are!

HERE'S THE DEAL...

1. MOBILE WEBSITE

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THE BOSTON DIRECTORY will create and host, for your business, a full-color, mobile website that is fully-branded to your organization's online brand. Choose up to 8 features or functions (ecommerce, online ordering, etc. are extra). Then select your tab icons and titles. Don't worry, we'll help you. Finally, simply provide your information and content. [One (1) custom web-form is included] We'll add your branding assets (logo, taglines, etc.), as well as maintain the overall look and feel (branding) of your existing website throughout your mobile website. After putting it all together for you, we'll provide a code-accessible app where you can view and assess your mobile website in real time from any smartphone. Once you've approved your mobile website, we'll provide both the redirect code for your website as well as instructions for your webmaster to register your new website and activate it as the mobile version of your existing website. (Includes full hosting and platform fees + up to one (1) hour per month of mobile website design, maintenance, service and support)

2. BOSTON LOCAL MOBILE MARKETING
     DIRECTORY LANDING PAGE

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THE BOSTON DIRECTORY will provide, create and host a full-color, multimedia-capable, social-active landing page in its BOSTON LOCAL apps and mobile website. Your mobile directory landing page will be designed to further encourage the consumers' visual reference of your business brand identity by maintaining the same online branding as both your website and mobile website. By providing direct access to your organization's phone, online and social media assets, your BOSTON LOCAL mobile marketing directory landing page instantly becomes your organization's central mobile consumer communications, engagement and marketing platform. The BOSTON LOCAL apps (iPhone, iPad, iPod Touch, Android) and mobile website positions your marketing assets and communication channels to reach virtually every mobile consumer 24 hours a day, 7 days a week. Because BOSTON LOCAL  is 100% mobile, it propels your marketing to wherever your exiting and potential customers are; virtually anywhere in the world. Oh... and because BOSTON LOCAL is a marketing environment that is exclusive to the City of Boston local neighborhood business community, your marketing ads, eCoupons, Loyalty eCard Programs and eCirculars (that's right... weekly sales eCirculars and coupon eCirculars) can reach over 90% of your entire Boston local consumer market 24x7 with no outside competition.

For The First 360 Qualified City of Boston Local Neighborhood Businesses That Sign Up

Over 90% of the entire U.S. population currently owns and uses a mobile device daily. BOSTON LOCAL, THE BOSTON DIRECTORY Apps & Mobile Website is 100% Mobile. BOSTON LOCAL is fully accessible and available from virtually any mobile device, anywhere in the world. BOSTON LOCAL can effectively reach:
  • EVERY Smartphone regardless of manufacturer or carrier*
  • EVERY Tablet regardless of manufacturer or carrier*
  • EVERY Web-Enabled Feature Phone regardless of carrier*
  • EVERY Web-Enabled iPod Touch Device*
  • Most EVERY Portable Gaming Device (2011+) sold in the U.S.*
*
EVERY web-enabled, web-addressable mobile device that can access the internet unfiltered.

You Are Local!

Align your Marketing With Today's Consumer Lifestyle. Increase your organization's relevance by marketing in the ways that are expected and more favorable to today's consumer. Today's Consumer is SoLoMo (Social-Local-Mobile). Doesn't it make more sense that your marketing is also SoLoMo?

Reach, Engage & Market to Local Consumers Wherever They Are. Place both your mobile marketing landing page messages and local marketing incentives landing pages within the reach of both your Boston local customer/client base as well as that of their social contacts. all day, every day whenever...wherever. Reach virtually every smartphone, tablet, iPod Touch device and most current portable gaming devices regardless of manufacturer or service provider that can access the internet unfiltered. A very 'sticky' communications solution, marketing ads, messages and incentives, once installed or downloaded, stays at the virtual fingertips of everyone all day, every day, whenever... wherever.

Engage Interactively Across Multiple Channels

Today's Consumer is SoLoMo (Social-Local-Mobile). Over 98% of the entire U.S. and global populations are active on at least one social network; with at least 70% active on at least two, and over 40% active on at least 3 social networks. According to Google, the propensity of most mobile consumers today is to:
  • First perform a local mobile search;
  • Be ready to buy within an hour of a mobile search;
  • Use social media to help make purchase decision;
  • Engage a business within a day of the local mobile search;
  • Shop local;
Over 90% of which eventually leads to a sale. Industry estimates strongly indicate a 1 million+ daily City of Boston Local Mobile Consumer Market and a 6.5 billion+ Global Social Media-driven Consumer Market; all driven 24x7 by a 5.4 billion+ active mobile community. Allow this highly-active multi-billion local and global mobile consumer community to engage your brand across the the entire Social, Local and Mobile landscapes interactively 24x7 whenever... wherever.

You Are Social-Active

Reach Your City of Boston Local Consumer Market. Today's SoLoMo Consumers are always connected. They search local and, when convenient, shop local. They search and shop throughout the day - every day; and from virtually anywhere and everywhere. Not only can your entire Boston local consumer market easily and conveniently find, reach and engage your business; you can easily, conveniently and affordably reach, market to and engage over 90% of your entire City of Boston Local Mobile Market 24 hours a day, 7 days a week, whenever... wherever. No other marketing and communications medium today has the reach, penetration, depth and cost-effectiveness as BOSTON LOCAL.

Grow Your Business Organically & Virally

Growing your business in today's consumer lifestyle is dependent mostly upon customer service and engagement as the foundation towards establishing trust and building lasting customer/client relationships; one relationship at a time. Utilize eCoupons, eCirculars and Customer Loyalty eCards to help you both enhance and develop existing relationships as well as to engage and develop new relationships. Empower your existing relationships to augment your sales staff through both their direct referrals as well as via their various social connections.

Expand Your Market

Once you've secured both your market share and daily profit value within your specific Boston neighborhood, you may wish to expand your marketing into other under-served, yet profitable Boston local neighborhoods. Because mobile marketing landing pages are sorted alphabetically by both type and Boston local neighborhood in BOSTON LOCAL, this may occur either naturally or simply by adding an additional mobile mobile marketing landing page in your selected Boston local neighborhood(s). As a 100% mobile environment, BOSTON LOCAL can effectively and affordably pilot your statewide, regional, national, even your global market expansion.